With the next Penguin update just around the corner, it’s time to take another look at your website’s back-link profile. Over the years Google’s algorithms have gotten much better at identifying unnatural link profiles and link networks, and with Matt Cutts promising the next iteration of the Penguin to be one of the more talked [...]
How To Recover From Exact Match Domain Penalty
On September 28th, 2012 at exactly 1:43 PM PST, Matt Cutts of Google issued a minor weather report of an upcoming algorithmic change. This change seeks to “devalue”, or place less emphasis and importance on “low quality” exact match domains or EMD’s. As always Cutts was ambiguous, or rather refrained from explaining in further detail [...]
Does Your Homepage Look More Like a FrankenPage?
The homepage is perhaps one of the most important pages on your website, not only because it garners most of the link equity and distributes it throughout the rest of your site, but also because it serves as a gateway, an access point for your visitors. However, very little has been written on the topic [...]
What Is Content Marketing and How Can It Help Your Business?
Content marketing is NOT SEO, and SEO is not content marketing, although many folks seem to think so. Those who do, do so for all the wrong reasons. In order for us to truly understand why this may not be the case, we must first understand the clear differences between SEO and CM. Only then [...]
Interview with Gianluca Fiorelli
I had the pleasure to interview a fellow mozzer and an inbound marketing practitioner on a topic that’s near and dear to my heart, International SEO. Below are questions Gianluca was kind enough to answer. 1. Please tell us a little about yourself Hi Marat and fellow readers, about myself? Let’s see…one thing not everybody [...]
Will Social Search Replace Google Search?
The short, unequivocal answer is NO, and here are the reasons why. Social search, or rather the integration of social signals into search, is fundamentally different. At its core, social search seeks to tap into and exploit the “social graph”, or who you know, organic search, on the other hand, looks at the “knowledge graph” [...]
How Technology is Changing Your Business Model
The traditional business models have always been driven by internal processes. They’ve dictated the types of products we offered, how we interact with the consumer, even our value ad. In a traditional sense, this has worked well, we knew what the consumer wanted, albeit we had access to surveying tools, we generally went on gut instinct. [...]
